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Org Design
It may seem like one of the curses of modern corporations but org charts and regular reorganisations are now a fact of business life. I’m sure as an insight leader you will have seen your fair share....
View ArticlePoll: Follow-up to Org Design Post (your experience)
As a follow-up to my latest post on customer insight team structures, here’s a quick poll to gauge the popularity of different models. Please answer the question below and I’ll share results and...
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Out and about with Insight Leaders like you
What are others doing? Am I the only one struggling with this problem? Do they know something I don’t? These are the kind of questions & doubts that can plague today’s leaders. Perhaps especially...
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Can we please just build insight this way?
Do we have to build that here? Can’t we just buy that in? One of the often quoted challenges, faced by Customer Insight leaders, is deciding on the right mix of in-house or outsourced capability....
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How will you resource your insight team this year?
Continuing our January theme of goals & planning, how will you resource people to do the work? Amidst the merry-go-round of new business objectives, targets & budget allocation that can keep...
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Why you need to embed Customer Insight in your marketing lifecycle
Welcome to a new month & a new academic year. As we roll into September, our theme for the month moves on to ‘Marketing Applications’. By that, I mean examples of how Customer Insight can help...
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The benefits of a competency framework for your analysts
As we focus on Analytics & Data Science this month, I’ve been reminded of how a Competency Framework can help. Both work with clients, and my own experience in creating & leading analytics...
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Designing analytics teams, some options and advice to consider
Many of my recent ‘coffee conversations’, with leaders, have focussed on designing analytics teams. It sounds like many of you are wrestling, with how to design & resource the team you need, for...
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Role Definition Workshops, a simple method to tune your team
Continuing our focus on designing your team, have you used role definition workshops? It’s not an approach that I’ve used before. But, I’m delighted to welcome back, guest blogger Hanne Sorteberg, to...
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Role Definition Workshops – from tasks to the roles needed (part 2)
This is part 2 of guest blogger, Hanne Sorteberg’s, series on Role Definition Workshops. I hope part 1 was useful to you. In this post, Hanne goes on to explain how to get from your long list of tasks,...
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